Color Psychology for Author Websites

Image of colored pencils.

Use color to communicate with your readers.

Colors have meaning.

You can use them to evoke a mood on your website that complements your book.

Here’s a list of common colors and the emotions they trigger in readers:

RED

Love, passion, danger, warning, excitement, food, impulse, action, adventure.

ORANGE

Comfort, creativity, celebration, fun, youth, affordability.

YELLOW

Curiosity, playfulness, cheerfulness, amusement.

GREEN

Money, nature, animals, health, healing, life, harmony.

BLUE

Trustworthiness, success, seriousness, calmness, power, professionalism.

PURPLE

Royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.

WHITE

Innocence, purity, cleanliness, simplicity.

PINK

Softness, sweetness, innocence, youthfulness, tenderness

BROWN

Earth, nature, tribal, primitive, simplicity.

GREY

Neutrality, indifference, reserved.

BLACK

Timeless, darkness, seriousness, mystery, secrecy

*Colors do have different meanings in various cultures. This list largely reflect a US audience.