Book Blurb Makeover!

Book-Blurb-MakeoverBook blurbs are the most important sales copy that you’ll write–yet authors often write them as an afterthought. Today we’re putting book blurbs first.

Think of your book blurb as an ad for your book. Do not summarize your story. Instead, arouse the reader’s curiosity with intriguing bits of information about your story.

Here’s how to write a book blurb that sells your book.

Step 1: The Headline

Your character’s job/place in life + a description + main plot action = Headline


A small town girl uncovers big time trouble.

Write down your headline and then play with a bit. Catchy headlines are great. Feel free to use familiar phrases with a twist. This creates familiarity and builds curiosity at the same time.

*Non-fiction writers should concentrate on the main benefit of reading the book:

Make $25,000 in 25 days with these 2 Things.

Step 2: Main Description

There’s a formula for this too:

Sentence 1: Character’s name + job + opening situation

Blythe Barnes is the new owner of Spin Me a Yarn, Bingo, North Dakota’s only combination book shop and yarn store.

Sentence 2: When + Inciting Incident

When she trips on a loose floorboard in the back of her shop, Blythe makes a disturbing discovery about the only home she’s ever known.

Sentence 3: Now + your character’s stakes/what she has to lose.

Now, with the help of a man she barely knows, Blythe must leave Bingo behind to right an ancient wrong and save the town she loves.

Once you have the basics down (like the above example,) you can spend some time reworking your sentences and adding to it until you have a compelling description. Many authors (even traditionally published ones) have mediocre blurbs at best, so this is your chance to shine.

*Non-fiction writers, here’s your structure:

Most important question + the answer

What does every self publishing author want to know? How to sell more books!

Then you need to tell the reader exactly how you are going to solve all of their problems. Lists with bullet points work best for this. If you want to see it in action, just check out the Self Publishing Toolkit on Amazon.

Step 3: The Proof

Follow the body of your description with a few (3 at most) review snippets that verify your awesome writing skills. After the reviews, you can put a short call to action like:  Scroll up and click buy to find out Blythe’s secret!

Calls to action are usually found on non-fiction pages but there is no reason why fiction writers can’t embrace the practice.

Head over to Amazon right now and spend a few minutes going over your book description. If sales have been slow, it’s an easy way to give your book a boost!

What do You think?