Some days, though, when your sales numbers on the KDP dashboard are stagnating, desperation kicks in and those buy my book posts look pretty tempting.
There are other, much more effective ways to sell books and that’s what I’m going to cover in this post.
I’ll give you four easy to implement ways to get your books in front of your Twitter followers. (If you need more followers, see Getting Twitter Followers.)
Write a Blog Post
If you need something to Tweet, write up a quick post and then tweet it out a few times throughout the day. You can use HootSuite (free) to schedule your tweets after you’ve written your post. Make sure you vary the text of your tweet, rather than sending out the same message over and over.
The benefit of this is that you are driving traffic to your website or blog where people can engage with your site. (Bonus points if you have a mailing list set up. If not, stayed tuned. I’m going to cover that in the not too distant future.) Make sure that you have your social media buttons set up so that they can follow you on Facebook, Pinterest, or Google +.
I know that writing a blog post takes time away from your regular writing schedule, but it’s worth it. Your post doesn’t have to be ultra deep and could be as simple as a photo you find inspirational. Take a moment to think about your books–what could you write about that relates to your book or your genre? Remember you are creating engaging content that helps people get comfortable with you and your writing. And when they like what they see, they’ll buy your book.
Writing blog posts also has the additional benefit of contributing to your site’s SEO. The more content you have on your site, the more Google love you get.
Bublish is a new service for authors that allows you to create an attractive book sample that you can share wit your Twitter followers. (See one of mine here.) You can send notifications to both Twitter and Facebook directly from Bublish. Bubbles are very quick and easy to create and the best part is that Bublish tweets your bubbles out to their followers as well. So it’s win/win.
You can also use your book bubbles to participate in #samplesunday on Twitter, so creating a couple of bubbles is a great investment of your time. (You’ll need an .epub version of your book. If you don’t have one, you can convert your file in Calibre, which is free.)
Retweet Your Followers
This is a great way to create good will. Retweet or respond to some tweets in your Twitter stream. You know how happy you get when someone retweets you? Exactly. This only takes a few minutes to do, so go ahead and pay it forward. You’re bound to make someone’s day!
Create a Contest
Contests give you lots of chances to tweet as well as drive traffic to your blog and encourage retweets. You can use Rafflecopter (free)to set up your contests and manage the entries. I would advise that you do not give you book away. You want people to buy your book, so think up something else to give away. You could give out a few Amazon gift cards (which is a great way to get them to buy your book) or the chance to name a character in your next book. You could also do a ‘favorite things’ giveaway and list a few of your favorite things that you’ll send to the lucky winner.
Rafflecopter only takes minutes to set up and you can use it as an incentive to get Facebook likes or retweets from your Twitter followers.
See how easy that was?
How do you win with Twitter? Add your tips in the comments below!