How to Market Your Book on Twitter

How to Win with TwitterAre you tired of authors who tweet constant links to buy their book? Yeah, me too.

Some days, though, when your sales numbers on the KDP dashboard are stagnating, desperation kicks in and those buy my book posts look pretty tempting.

Resist.

There are other, much more effective ways to sell books and that’s what I’m going to cover in this post.

I’ll give you four easy to implement ways to get your books in front of your Twitter followers.  (If you need more followers, see Getting Twitter Followers.)

Write a Blog Post

If you need something to Tweet,  write up a quick post and then tweet it out a few times throughout the day. You can use HootSuite (free)  to schedule your tweets after you’ve written your post. Make sure you vary the text of your tweet, rather than sending out the same message over and over.

The benefit of this is that you are driving traffic to your website or blog where people can engage with your site. (Bonus points if you have a mailing list set up. If not, stayed tuned. I’m going to cover that in the not too distant future.) Make sure that you have your social media buttons set up so that they can follow you on Facebook, Pinterest, or Google +.Watch Full Movie Online Streaming Online and Download

I know that writing a blog post takes time away from your regular writing schedule, but it’s worth it. Your post doesn’t have to be ultra deep and could be as simple as a photo you find inspirational. Take a moment to think about your books–what could you write about that relates to your book or your genre? Remember you are creating engaging content that helps people get comfortable with you and your writing. And when they like what they see, they’ll buy your book.

Writing blog posts also has the additional benefit of contributing to your site’s SEO. The more content you have on your site, the more Google love you get.

Create a Book Bubble

Bublish is a new service for authors that allows you to create an attractive book sample that you can share wit your Twitter followers. (See one of mine here.) You can send notifications to both Twitter and Facebook directly from Bublish. Bubbles are very quick and easy to create and the best part is that Bublish tweets your bubbles out to their followers as well. So it’s win/win.

You can also use your book bubbles to participate in #samplesunday on Twitter, so creating a couple of bubbles is a great investment of your time. (You’ll need an .epub version of your book. If you don’t have one, you can convert your file in Calibre, which is free.)

Retweet Your Followers

This is a great way to create good will. Retweet or respond to some tweets in your Twitter stream. You know how happy you get when someone retweets you? Exactly. This only takes a few minutes to do, so go ahead and pay it forward. You’re bound to make someone’s day!

Create a Contest

Contests give you lots of chances to tweet as well as drive traffic to your blog and encourage retweets. You can use Rafflecopter (free)to set up your contests and manage the entries. I would advise that you do not give you book away. You want people to buy your book, so think up something else to give away. You could give out a few Amazon gift cards (which is a great way to get them to buy your book) or the chance to name a character in your next book. You could also do a ‘favorite things’ giveaway and list a few of your favorite things that you’ll send to the lucky winner.

Rafflecopter only takes minutes to set up and you can use it as an incentive to get Facebook likes or retweets from your Twitter followers.

See how easy that was?

How do you win with Twitter? Add your tips in the comments below!

 

Easy Ways to Make Your Website Look Professional

Make your website more professional with these tips.

Make your website more professional with these tips.

As a self-published author, you already have a to-do list that is a mile long. Having a professional web presence is definitely at the top of the list, but since time is short here are some quick tips that make you look like a pro without taking up precious writing time.

Get Your Own Domain Name

You’ve probably heard this before, but having your own domain name conveys your seriousness about about your craft, your books, and your image. This is increasingly important as Amazon is flooded with sub-par self-published books. You can bet authors who don’t care about quality are going to throw up free blogs via blogger, if at all. Having your own domain is both easy and cheap in addition to giving readers a place to find out about you and your books on the web. It has the added benefit of great Search Engine Optimization and gives you complete control over your content.

If you don’t already have your own domain and hosting, HostGator offers cost effective hosting that is easy to manage. Plus you can use the code SELFPUBLISH to knock 25% off of your order. Complete instructions for setting up your website (even if you are non-technical to the extreme)  are in the The Self Publishing Toolkit.

Clean Up Your Site

A simple website looks professional. Ditch anything that blinks or shifts. These types of widgets and gadgets distract readers’ attention from your site and make it appear unprofessional.

  • Toss any ads that are for books other than your own.
  • Use your author name in your header  instead of a cutesy title.
  • Use a light background with dark text for easy reading.
  • Review your sidebar content and make sure that everything is relevant to your site.

Use Professional, Royalty Free Images in your Posts

There are lots of places on the internet you can get royalty free professional images. Some are free (like those at Dreamstime free) and some cost money (my favorite place to go is Dreamstime). But whichever direction you go in, make sure you choose clear, relevant graphics. Name your images with your post name and make sure they are royalty free. Nabbing an image from another site can get you in a lot of hot water with the original creator. So make sure you know the terms of use before your post it on your site.download full movie Sausage Party

Give Your Navigation a Check Up

Make sure your navigation is clear and easy to follow.  It should be located across the top of your site, either under or over the header or in the right sidebar. All author sites should have the following pages:

  • Contact
  • About Me
  • Books
  • Blog
Make sure any images of your books link directly to a buy link on Amazon, B&N or any other site you have your book for sale. You should also have a mailing list sign up form available for readers to subscribe to for future updates. Don’t put up pages that say ‘coming soon’ or are just dead ends.

There you have it. Four easy things you can do today that will improve your website visitors’ experience. Contact me if you’d like me to do a personal review of your site. (No cost, no strings attached.)

 

Setting the Mood: Writing Music

Music inspires your writing!When it comes to Self Publishing, the more books you have, the more money you make so productivity and concentration are a top priority. Music, whether it’s your favorite movie soundtrack or white noise, helps to get you into the zone, improve your focus and achieve your goals. Here are three of my favorite free online sources for mood setting music:movie Rings streaming

RainyMood

RainyMood gives you a non-stop sound track of rain that is so realistic, it will have you checking the windows to see how wet it is outside. You’ll love using RainyMood when proof-reading or editing. I’ve discovered it sets the perfect atmosphere to keep me focused for long stretches of time. In fact, I’m listening to it as I write this post.

Pandora

No matter what kind of music you are in the mood for, Pandora’s got it. You can set up stations for each of your books to make slipping into your writer mode that much easier. If you’ve never used Pandora, give it a go. Pandora learns what you like (and what you don’t) and will suggest new artists based on your preferences. I have found so much inspiration on Pandora, both for life and writing, that I can’t recommend it highly enough. Pandora is free, but ad supported. It’s $36/year to get rid of the ads.

simplynoise

Want the world to go away for a while? Writing in a busy cafe or coffee shop? Simplynoise gets the job done . You can live stream white, pink or brown noise for free. They also have a free downloadable 60 minute Thunderstorm track as well as a donate and download option for an Ocean Waves track and white, pink or brown noise. These would be perfect for timing your writing sessions.

Do you have a favorite site that you’d like to share? Let me know and I’ll add it to the list.