Tutorial: How to Format Your Amazon Book Description (Add Bold and Italics plus more!)

Want to jazz up your Book Description?

One of the most common questions I get via email is how to add bold and italics to book descriptions on Amazon. It’s actually a lot easier than you might think and you don’t need to know any html.

Here’s how:

Download this Tutorial as a PDF. (Right click to save.)

1. Sign in to Author Central

Go to Amazon Author Central and sign in. (If you do not have an account, you will need to create one.)

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2. The Welcome Screen

On the welcome screen, click Books on the blue menu bar.Watch Full Movie Online Streaming Online and Download

1-Sign-in-to-Author-Central

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Director : Doug Sweetland, Nicholas Stoller.
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Producer : Nicholas Stoller, Brad Lewis.
Release : September 22, 2016
Country : United States of America.
Production Company : Warner Bros. Pictures, Warner Bros. Animation, Warner Bros..
Language : English.
Runtime : 90 min.
Genre : Animation, Comedy, Family.

‘Storks’ is a movie genre Animation, was released in September 22, 2016. Doug Sweetland was directed this movie and starring by Andy Samberg. This movie tell story about Storks deliver babies…or at least they used to. Now they deliver packages for a global internet retail giant. Junior, the company’s top delivery stork, is about to be promoted when he accidentally activates the Baby Making Machine, producing an adorable and wholly unauthorized baby girl…

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ASUS ZenFone 3 Laser review

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The ASUS Zenfone 3 Laser is a good phone; for $200, you get a premium design, excellent battery life, and dual-SIM card support. With that said, there are also some significant drawbacks: the camera performance is just average, performance is bottlenecked by 2 GB of RAM, and the software design appears outdated.

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Sadly, the Zenfone 3 Laser feels more like a downgrade compared to its predecessor. Some aspects like software and display quality remain unchanged, but many others have been downgraded. For example, the display is now coated in Gorilla Glass 3 instead of Gorilla Glass 4, the amount of RAM has been decreased from 3 to 2 GB, the speaker sounds worse, and the camera is not as sharp. Considering that both phones were released at the same price, we’re disappointed that ASUS didn’t pack in more with this iteration.

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Also, compared to competing options from other manufacturers, the Zenfone 3 Laser doesn’t really stand out. You may be better off purchasing the Honor 6X or even the Nextbit Robin. If you’re willing to wait a bit, the Moto G5 lineup also might be worth considering.Thank you for reading our written review of the ASUS Zenfone 3 Laser. We’d love to hear your thoughts regarding this device; would you buy it over competing options? Do let us know in the comment section below!

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What You Can Do When Your Books Aren’t Selling

We’ve all had those moments when the numbers on the KDP  dashboard stubbornly refuse to move no matter how many times we hit refresh. Instead of waiting for sales to come to you, here are a some fundamental things you can do to to bring buyers to your book.Watch movie online The Transporter Refueled (2015)

At first glance, these may seem basic but most authors overlook the obvious when their books aren’t moving. Ready to roll up your sleeves? Let’s get to work!

Change Your Book Cover

Your book cover is the first thing a customer sees on Amazon. If your book isn’t selling, chances are the cover has something to do with it.

The most important feature of your book cover is that it be legible at a small size.  Your cover may be breath-taking full size but a blurry mess when reduced. Contrast is key when it comes to small covers, so view your cover at a small size as well as in greyscale because that is how readers see it on their Kindles. And yes, there are a lot of eInk Kindles in use!

Your cover must reflect your genre. Take a look at the covers for Amanda Hocking’s Watersong Novels. You know they are YA when you look at them. Now is not the time to be cutting edge or try to separate yourself from the pack.

Take a look at the covers on the best seller list in your genre. Then spend some time browsing through the images at Dreamstime to get ideas of what colors and images reflect your book. (Whether you are designing your own cover or not, create a lightbox and save the images you like for later use or to share with your designer.) You can find a list of very affordable designers at the Kindle Boards Yellow Pages.

For more information on book covers, please see Secrets to Super eBook Covers that Sell. You can also find detailed information on creating covers in The Self Publishing Toolkit.

Re-Write Your Book Blurb

Your book description is what motivates your potential buyer to sample or buy your book. If your book isn’t selling, your book description is a great, easy thing to tweak. So many authors waste this precious space by slapping a random sentence or two up and calling it a day. This is not good enough. Use this space to sell your book.

The most important thing to know about your book description is that it isn’t a summary of your book. It’s a tease meant to raise more questions than it answers. Do a little recon and look at the blurbs of books that are selling well. Make sure you style your text with bold and italics so that it is easy to read. You are essentially writing ad copy, so spend some time on it and tweak it until you’ve got it just right.

The easiest way to edit your book description is through Author Central. You can add bold and italics with a rich text editor. If you know a little html, you can also add headings and such. Your edits will also show up on your page within an hour or two versus having to wait a day or more through the KDP Dashboard. Once you edit your book description in Author Central, you can no longer edit it through the KDP dashboard.

Please don’t load up the front of your blurb with quotes from reviews. Put your reviews in the Editorial Reviews section of your Product Page. This is also accessible through Author Central.

Check Out Your Book Sample

Your book sample should be primed to sell. That means that it should not only be irresistible, but your writing should be front and center. Download your book sample and look at it from the reader’s perspective.

If you’ve got a lot of front matter taking up space in your sample, get rid of it. Put your dedications and appreciations at the end of your book or on your website. If you must put reviews, limit yourself to three at the most and they should be snippets, not the full text.

Your sample should be error free, well formatted and compelling. Pull the reader in so that they have to click the buy button to find out what happens next.

Amazon.com is the Best Place to Sell Your Book

As long as you are offering a well written book, there are buyers out there for your book. Amazon is a sales machine; they have three hundred million credit cards on file and millions of people that access the site with the intention of purchasing books.

We’ve just covered three of the most important things that you can do to help your book sell–so remember when your book isn’t selling, you don’t have to sit back and take it. The beauty of digital publishing is that nothing is ever set in stone. Your book sales are under your control, so get to work!

 

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Easy Ways to Make Your Website Look Professional

Make your website more professional with these tips.

Make your website more professional with these tips.

As a self-published author, you already have a to-do list that is a mile long. Having a professional web presence is definitely at the top of the list, but since time is short here are some quick tips that make you look like a pro without taking up precious writing time.

Get Your Own Domain Name

You’ve probably heard this before, but having your own domain name conveys your seriousness about about your craft, your books, and your image. This is increasingly important as Amazon is flooded with sub-par self-published books. You can bet authors who don’t care about quality are going to throw up free blogs via blogger, if at all. Having your own domain is both easy and cheap in addition to giving readers a place to find out about you and your books on the web. It has the added benefit of great Search Engine Optimization and gives you complete control over your content.

If you don’t already have your own domain and hosting, HostGator offers cost effective hosting that is easy to manage. Plus you can use the code SELFPUBLISH to knock 25% off of your order. Complete instructions for setting up your website (even if you are non-technical to the extreme)  are in the The Self Publishing Toolkit.

Clean Up Your Site

A simple website looks professional. Ditch anything that blinks or shifts. These types of widgets and gadgets distract readers’ attention from your site and make it appear unprofessional.

  • Toss any ads that are for books other than your own.
  • Use your author name in your header  instead of a cutesy title.
  • Use a light background with dark text for easy reading.
  • Review your sidebar content and make sure that everything is relevant to your site.

Use Professional, Royalty Free Images in your Posts

There are lots of places on the internet you can get royalty free professional images. Some are free (like those at Dreamstime free) and some cost money (my favorite place to go is Dreamstime). But whichever direction you go in, make sure you choose clear, relevant graphics. Name your images with your post name and make sure they are royalty free. Nabbing an image from another site can get you in a lot of hot water with the original creator. So make sure you know the terms of use before your post it on your site.download full movie Sausage Party

Give Your Navigation a Check Up

Make sure your navigation is clear and easy to follow.  It should be located across the top of your site, either under or over the header or in the right sidebar. All author sites should have the following pages:

  • Contact
  • About Me
  • Books
  • Blog
Make sure any images of your books link directly to a buy link on Amazon, B&N or any other site you have your book for sale. You should also have a mailing list sign up form available for readers to subscribe to for future updates. Don’t put up pages that say ‘coming soon’ or are just dead ends.

There you have it. Four easy things you can do today that will improve your website visitors’ experience. Contact me if you’d like me to do a personal review of your site. (No cost, no strings attached.)

 

Setting the Mood: Writing Music

Music inspires your writing!When it comes to Self Publishing, the more books you have, the more money you make so productivity and concentration are a top priority. Music, whether it’s your favorite movie soundtrack or white noise, helps to get you into the zone, improve your focus and achieve your goals. Here are three of my favorite free online sources for mood setting music:movie Rings streaming

RainyMood

RainyMood gives you a non-stop sound track of rain that is so realistic, it will have you checking the windows to see how wet it is outside. You’ll love using RainyMood when proof-reading or editing. I’ve discovered it sets the perfect atmosphere to keep me focused for long stretches of time. In fact, I’m listening to it as I write this post.

Pandora

No matter what kind of music you are in the mood for, Pandora’s got it. You can set up stations for each of your books to make slipping into your writer mode that much easier. If you’ve never used Pandora, give it a go. Pandora learns what you like (and what you don’t) and will suggest new artists based on your preferences. I have found so much inspiration on Pandora, both for life and writing, that I can’t recommend it highly enough. Pandora is free, but ad supported. It’s $36/year to get rid of the ads.

simplynoise

Want the world to go away for a while? Writing in a busy cafe or coffee shop? Simplynoise gets the job done . You can live stream white, pink or brown noise for free. They also have a free downloadable 60 minute Thunderstorm track as well as a donate and download option for an Ocean Waves track and white, pink or brown noise. These would be perfect for timing your writing sessions.

Do you have a favorite site that you’d like to share? Let me know and I’ll add it to the list.

 

Getting Twitter Followers

Get More Twitter FollowersAre you getting the most out of your Twitter experience?  Followers are key to getting the word out about you and your books. When I first started tweeting, I thought that the followers would come to me. I am sure you can guess how well that worked out! I was amazed to discover that finding followers was easy, once I went looking for them.

Follow Readers

Twitter can be a valuable marketing tool–but only if you have people who are seeing what you have to offer. As I mentioned above, follow other people first, don’t wait for them to find you! You have to go out and find your audience and Twitter offers you a super easy way to do that. Do you write paranormal romance? Use the #paranormal hashtag to find Twitter users to follow. No matter what your genre, there are hashtags for it, so spend a few minutes  and find your audience. (Keep a list of those hashtags as well so you can use them in future tweets.) You can combine hashtags to narrow your search.

Make sure you seek out readers, not other authors. Following authors is great, but they aren’t your target audience. So focus on finding readers first, then once you’ve built up your follower base, work on connecting with other authors in your genre.Watch movie online The Transporter Refueled (2015)

Fill Out Your Profile

A lot of authors waste the space in their Twitter profile, filling it out with information that is irrelevant to their books. Don’t make this mistake! When you follow someone (and they have notifications turned on), they get an email announcing the fact and Twitter includes your profile information. Make sure you’ve listed the books that you’ve written, their genre and where to find them. Include a link to your website as well so potential followers can check you out.

Make Following You Easy

Stay away from validation services like True Twit. True Twit claims to keep spammers from following you, but what they are really doing is keeping legitimate people from following you. Do you care if a spammer is following you? You don’t see their tweets and they can’t direct message you unless you follow them back. So don’t annoy your potential followers (and readers!) by making them fill out a CAPTCHA to follow you. Twitter makes communication fun and easy, so don’t complicate it unnecessarily.

Get HootSuite

I’ve said this many times before, mostly because I am so impressed with how easy HootSuite makes Twitter. You can use it for free, so there is no reason not to get an account.  HootSuite lets you see all of your Tweets, your Direct Messages, Mentions and any other searches you want to add. (Keep track of your genre hashtags and participate in Twitter chats.) You’ll spend less time managing your Twitter experience and more time writing, which is what this is all about! HootSuite will also manage your Facebook profile as well as any other social media sites you are on.

Twitter is all about connecting with people who have similar interests and sharing information. It’s not about direct sales, so don’t think that you can Tweet a constant stream of ‘buy my books’ to your new followers. Focus on sharing content and driving potential readers to your website to pique their interest further.

Do you have a tip for getting more followers? Add it to the comments and thanks for sharing!

Follow me: The Self Publishing Toolkit

Buy The Self Publishing Toolkit on Amazon.

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