An Author Website is a critical part of your Self Publishing Toolkit, but for most authors websites can be a real head-ache–just one more thing to do that takes them away from writing–so they slap up a free blog and call it done.
You and your fans deserve better than that. Your readers will come looking for your website after they’ve finished your book and loved it. Don’t disappoint them! Give them a way to connect with you further, find out more about your books and what inspires you to write them.
Websites don’t have to be hard. (I’ll even help you get started.) Here are the 5 (easy to implement) must-haves for every website:
1. Your Books & a Way to Buy Them
Your website should have a single page dedicated to listing all of your books and where to buy them. In addition, you can and should feature your latest book on the home page with a brief description and buy link.Watch Full Movie Online Streaming Online and Download
*If your books are for sale on Amazon, join Amazon Associates and they will provide you with the code to link your book and you’ll get a small percentage of whatever a buyer buys after they click your link–even if it isn’t your book. Once you’ve signed up for an account, type in your book title and when it pops up, click Get Link and Amazon will give you a variety of options to customize your link. Just copy and paste that code and your book will show up on your site with a buy link.
2. About the Author
About pages are among the most frequently clicked pages on the internet. Your readers want to know more about you and your books and this is the place to tell them. If you want to get even more creative, you could also offer bios for your main characters that include information that isn’t in your books.
Your website is also your chance to provide additional content that enhances your books. As writer, we all create characters and scenes that end up on the cutting room floor. These extra bits of information can be recycled into content that your readers will love. Author Brandon Sanderson frequently posts extra information about his books on his website and that just keeps fans coming back for more. (He’s also a great content Tweeter not to mention an amazing writer.)
*Put a sign-up for your email list at the end of your bio. This is one of the best, logical times to ask a reader for their email address.
3. Multiple Ways to Contact/Follow/Like You
It’s not your reader’s job to find you, it’s your job to be where your readers are. This is why you should be on all the big Social Media sites like Twitter and Facebook, provide them with an email address you can be reached at as well as a contact form. You never know what your readers are going to contact you about, so be ready and available just in case someone needs 100 copies of your book for their next book club meeting.
WordPress makes it very easy to set up a contact form on your website with the Jet-Pack plug-in and for the sake of professionalism, your email should be firstname.lastname@example.org. You can easily set up a forwarder so that all email you get via your domain ends up in your most frequently checked email inbox.
4. Email List Sign-Up
It is never, ever too early to start collecting subscriber emails. If you have a website, you should have a form on it. Don’t wait until you are more popular or have more books. These early sign-ups on your list are likely to be your most ardent supporters. These are the people that will forward your new releases to their friends and drive your sales rank up on Amazon when they rush to get your new books.
*I highly recommend using Aweber to manage your emai list. Yes, it costs money (though the first month is only a $1) but in the end you will be happy that you went with a high quality, industry leader for your email list management because your emails to your fans will end up in their inboxes, and not their SPAM boxes. It is extremely easy to use their interface, they have tons of step by step help videos if you get stuck, and very helpful customer service if you get confused. Putting your form on your site is as easy as copying and pasting.
More than anything, your website should reflect you and your books. Pick colors you love and write blog posts about things that interest you because those are the same things that are going to interest your readers. When you look at your website, you should feel pride and excitement about all of the things that you have to offer your readers.
Great author websites don’t have to be complicated and you can manage your own site when you build your site on WordPress. WordPress allows you to have a totally static site, a blog or a combination of both (which is what the Self Publishing Toolkit is.) If you need help getting your site set-up, I can help you out with the technical end. Go here for the details.
I hope this article helped give you ideas for your own website. Did I miss anything? Let me know in the comments below!