How to Sell More Books this Fall

Fall is upon us and with it comes the impending holiday season. Readers are about to start buying  a lot more more books–not to mention all the new Kindles that will be in use after the Winter Holidays.

Get a head start on this lucrative season by making sure your book is at its best. Here’s how:

Spiff Up Your Product Description

Now’s the time to fine tune your book blurb and make sure it really conveys the spirit of your book. It’s easy to tweak your description through Author Central and the changes will appear on your Product Page within hours. Put a short, descriptive phrase after your Title that hits the genre of your book. Readers will see this in search results and it will give you a head up on the competition.Watch movie online The Transporter Refueled (2015)Roblox HackBigo Live Beans HackYUGIOH DUEL LINKS HACKPokemon Duel HackRoblox HackPixel Gun 3d HackGrowtopia HackClash Royale Hackmy cafe recipes stories hackMobile Legends HackMobile Strike Hack

For Example:  Fang’s Moon (WereWonders Book #1, Paranormal Romance)

You can also add customer images to your page to increase interest from potential readers. They can be anything from pictures of your setting to readers who took pictures of themselves with your book. Create as much interesting content on your page as you can because customer engagement means sales for you.

Take Advantage of Author Central

When readers click on your hyperlinked name just below your book title they are transported to your Author page on Amazon. If you have not taken the time to fill this out, don’t wait another minute. (I’m going to hit the high points here. For a more in-depth look and step by step instructions, please see The Self Publishing Toolkit.)

Through Author Central you can:

  • display your latest blog posts (with hyperlinks right to your site!)
  • connect your Twitter Feed (again this is a direct connection to readers!)
  • include your entire biography (readers want to get to know you, so don’t skip this step.)
  • add videos or book trailers, if you have them.

Amazon will also list all of the books that you have written here, so this is a great way for a reader to get to know you at a glance.

Give Your Book a Ranking Boost with KDP Select

If you are a member of KDP Select, run a two or three day promotion now. You’ll give your book a lot of exposure across Amazon and probably get a little hitch in your rankings as well. Schedule your promo at least a week in advance, more if possible.

Use the KDP Select Free Promo Resource page on this site to notify every possible site of your promotion. Take an hour or two and fill out all the submission forms. Last time I did it at McDonalds while my kids were in the Play Place. It did not take that long to go down the entire list. Even if I only get picked up by half the blogs, my exposure will have increased dramatically.

Use HootSuite to schedule all of your tweets ahead of time. This took me a max of 30 minutes to do using the list of Twitter Accounts on the KDP Select Free Promo Resource page. You can use Auto Schedule to spread your tweets over the length of your promotion which is essentially ‘set it and forget it.’ Once you have submitted all your information for your Free Promo, you can move on to other things and let the promo go on auto-pilot.

Get on the Promotional Train

If you haven’t been blogging or Tweeting, now’s the time to get in gear. When curious readers come looking for your website or Twitter account, make sure you have something waiting for them. Create a comfortable atmosphere where readers will feel good about buying your book. This does not have to take a ton of time out of your day. Once blog post a week and a few tweets that you can set up in less than ten minutes a day will put you in a great position.

Write Another Book

No, I’m not kidding. Now is the time to be writing. The kids (if you have them) are back in school (toddler parents will have to be creative, see McDonalds above) and NaNoWriMo starts November 1. Commit now and you can have a new book out by January, just in time to capitalize on all those brand new Kindles. If you need a little inspiration (or kick in the pants…) sign up for InkyBites’ NaNoWriMo Road Map Workshop and spend October getting ready to write in November.

Book sales may have slowed down this summer but all of that is about to change! Don’t miss out on this lucrative time for authors. Set aside a few hours a week to work on your promotional efforts and it will all pay off in your royalty checks!

What You Can Do When Your Books Aren’t Selling

We’ve all had those moments when the numbers on the KDP  dashboard stubbornly refuse to move no matter how many times we hit refresh. Instead of waiting for sales to come to you, here are a some fundamental things you can do to to bring buyers to your book.Watch movie online The Transporter Refueled (2015)

At first glance, these may seem basic but most authors overlook the obvious when their books aren’t moving. Ready to roll up your sleeves? Let’s get to work!

Change Your Book Cover

Your book cover is the first thing a customer sees on Amazon. If your book isn’t selling, chances are the cover has something to do with it.

The most important feature of your book cover is that it be legible at a small size.  Your cover may be breath-taking full size but a blurry mess when reduced. Contrast is key when it comes to small covers, so view your cover at a small size as well as in greyscale because that is how readers see it on their Kindles. And yes, there are a lot of eInk Kindles in use!

Your cover must reflect your genre. Take a look at the covers for Amanda Hocking’s Watersong Novels. You know they are YA when you look at them. Now is not the time to be cutting edge or try to separate yourself from the pack.

Take a look at the covers on the best seller list in your genre. Then spend some time browsing through the images at Dreamstime to get ideas of what colors and images reflect your book. (Whether you are designing your own cover or not, create a lightbox and save the images you like for later use or to share with your designer.) You can find a list of very affordable designers at the Kindle Boards Yellow Pages.

For more information on book covers, please see Secrets to Super eBook Covers that Sell. You can also find detailed information on creating covers in The Self Publishing Toolkit.

Re-Write Your Book Blurb

Your book description is what motivates your potential buyer to sample or buy your book. If your book isn’t selling, your book description is a great, easy thing to tweak. So many authors waste this precious space by slapping a random sentence or two up and calling it a day. This is not good enough. Use this space to sell your book.

The most important thing to know about your book description is that it isn’t a summary of your book. It’s a tease meant to raise more questions than it answers. Do a little recon and look at the blurbs of books that are selling well. Make sure you style your text with bold and italics so that it is easy to read. You are essentially writing ad copy, so spend some time on it and tweak it until you’ve got it just right.

The easiest way to edit your book description is through Author Central. You can add bold and italics with a rich text editor. If you know a little html, you can also add headings and such. Your edits will also show up on your page within an hour or two versus having to wait a day or more through the KDP Dashboard. Once you edit your book description in Author Central, you can no longer edit it through the KDP dashboard.

Please don’t load up the front of your blurb with quotes from reviews. Put your reviews in the Editorial Reviews section of your Product Page. This is also accessible through Author Central.

Check Out Your Book Sample

Your book sample should be primed to sell. That means that it should not only be irresistible, but your writing should be front and center. Download your book sample and look at it from the reader’s perspective.

If you’ve got a lot of front matter taking up space in your sample, get rid of it. Put your dedications and appreciations at the end of your book or on your website. If you must put reviews, limit yourself to three at the most and they should be snippets, not the full text.

Your sample should be error free, well formatted and compelling. Pull the reader in so that they have to click the buy button to find out what happens next.

Amazon.com is the Best Place to Sell Your Book

As long as you are offering a well written book, there are buyers out there for your book. Amazon is a sales machine; they have three hundred million credit cards on file and millions of people that access the site with the intention of purchasing books.

We’ve just covered three of the most important things that you can do to help your book sell–so remember when your book isn’t selling, you don’t have to sit back and take it. The beauty of digital publishing is that nothing is ever set in stone. Your book sales are under your control, so get to work!

 

How to Market Your Book on Twitter

How to Win with TwitterAre you tired of authors who tweet constant links to buy their book? Yeah, me too.

Some days, though, when your sales numbers on the KDP dashboard are stagnating, desperation kicks in and those buy my book posts look pretty tempting.

Resist.

There are other, much more effective ways to sell books and that’s what I’m going to cover in this post.

I’ll give you four easy to implement ways to get your books in front of your Twitter followers.  (If you need more followers, see Getting Twitter Followers.)

Write a Blog Post

If you need something to Tweet,  write up a quick post and then tweet it out a few times throughout the day. You can use HootSuite (free)  to schedule your tweets after you’ve written your post. Make sure you vary the text of your tweet, rather than sending out the same message over and over.

The benefit of this is that you are driving traffic to your website or blog where people can engage with your site. (Bonus points if you have a mailing list set up. If not, stayed tuned. I’m going to cover that in the not too distant future.) Make sure that you have your social media buttons set up so that they can follow you on Facebook, Pinterest, or Google +.

I know that writing a blog post takes time away from your regular writing schedule, but it’s worth it. Your post doesn’t have to be ultra deep and could be as simple as a photo you find inspirational. Take a moment to think about your books–what could you write about that relates to your book or your genre? Remember you are creating engaging content that helps people get comfortable with you and your writing. And when they like what they see, they’ll buy your book.

Writing blog posts also has the additional benefit of contributing to your site’s SEO. The more content you have on your site, the more Google love you get.

Create a Book Bubble

Bublish is a new service for authors that allows you to create an attractive book sample that you can share wit your Twitter followers. (See one of mine here.) You can send notifications to both Twitter and Facebook directly from Bublish. Bubbles are very quick and easy to create and the best part is that Bublish tweets your bubbles out to their followers as well. So it’s win/win.

You can also use your book bubbles to participate in #samplesunday on Twitter, so creating a couple of bubbles is a great investment of your time. (You’ll need an .epub version of your book. If you don’t have one, you can convert your file in Calibre, which is free.)

Retweet Your Followers

This is a great way to create good will. Retweet or respond to some tweets in your Twitter stream. You know how happy you get when someone retweets you? Exactly. This only takes a few minutes to do, so go ahead and pay it forward. You’re bound to make someone’s day!

Create a Contest

Contests give you lots of chances to tweet as well as drive traffic to your blog and encourage retweets. You can use Rafflecopter (free)to set up your contests and manage the entries. I would advise that you do not give you book away. You want people to buy your book, so think up something else to give away. You could give out a few Amazon gift cards (which is a great way to get them to buy your book) or the chance to name a character in your next book. You could also do a ‘favorite things’ giveaway and list a few of your favorite things that you’ll send to the lucky winner.

Rafflecopter only takes minutes to set up and you can use it as an incentive to get Facebook likes or retweets from your Twitter followers.

See how easy that was?

How do you win with Twitter? Add your tips in the comments below!

 

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Easy Ways to Make Your Website Look Professional

Make your website more professional with these tips.

Make your website more professional with these tips.

As a self-published author, you already have a to-do list that is a mile long. Having a professional web presence is definitely at the top of the list, but since time is short here are some quick tips that make you look like a pro without taking up precious writing time.

Get Your Own Domain Name

You’ve probably heard this before, but having your own domain name conveys your seriousness about about your craft, your books, and your image. This is increasingly important as Amazon is flooded with sub-par self-published books. You can bet authors who don’t care about quality are going to throw up free blogs via blogger, if at all. Having your own domain is both easy and cheap in addition to giving readers a place to find out about you and your books on the web. It has the added benefit of great Search Engine Optimization and gives you complete control over your content.

If you don’t already have your own domain and hosting, HostGator offers cost effective hosting that is easy to manage. Plus you can use the code SELFPUBLISH to knock 25% off of your order. Complete instructions for setting up your website (even if you are non-technical to the extreme)  are in the The Self Publishing Toolkit.

Clean Up Your Site

A simple website looks professional. Ditch anything that blinks or shifts. These types of widgets and gadgets distract readers’ attention from your site and make it appear unprofessional.

  • Toss any ads that are for books other than your own.
  • Use your author name in your header  instead of a cutesy title.
  • Use a light background with dark text for easy reading.
  • Review your sidebar content and make sure that everything is relevant to your site.

Use Professional, Royalty Free Images in your Posts

There are lots of places on the internet you can get royalty free professional images. Some are free (like those at Dreamstime free) and some cost money (my favorite place to go is Dreamstime). But whichever direction you go in, make sure you choose clear, relevant graphics. Name your images with your post name and make sure they are royalty free. Nabbing an image from another site can get you in a lot of hot water with the original creator. So make sure you know the terms of use before your post it on your site.

Give Your Navigation a Check Up

Make sure your navigation is clear and easy to follow.  It should be located across the top of your site, either under or over the header or in the right sidebar. All author sites should have the following pages:

  • Contact
  • About Me
  • Books
  • Blog
Make sure any images of your books link directly to a buy link on Amazon, B&N or any other site you have your book for sale. You should also have a mailing list sign up form available for readers to subscribe to for future updates. Don’t put up pages that say ‘coming soon’ or are just dead ends.

There you have it. Four easy things you can do today that will improve your website visitors’ experience. Contact me if you’d like me to do a personal review of your site. (No cost, no strings attached.)