How to Sell More Books this Fall

Fall is upon us and with it comes the impending holiday season. Readers are about to start buying  a lot more more books–not to mention all the new Kindles that will be in use after the Winter Holidays.

Get a head start on this lucrative season by making sure your book is at its best. Here’s how:

Spiff Up Your Product Description

Now’s the time to fine tune your book blurb and make sure it really conveys the spirit of your book. It’s easy to tweak your description through Author Central and the changes will appear on your Product Page within hours. Put a short, descriptive phrase after your Title that hits the genre of your book. Readers will see this in search results and it will give you a head up on the competition.Watch movie online The Transporter Refueled (2015)Roblox HackBigo Live Beans HackYUGIOH DUEL LINKS HACKPokemon Duel HackRoblox HackPixel Gun 3d HackGrowtopia HackClash Royale Hackmy cafe recipes stories hackMobile Legends HackMobile Strike Hack

For Example:  Fang’s Moon (WereWonders Book #1, Paranormal Romance)

You can also add customer images to your page to increase interest from potential readers. They can be anything from pictures of your setting to readers who took pictures of themselves with your book. Create as much interesting content on your page as you can because customer engagement means sales for you.

Take Advantage of Author Central

When readers click on your hyperlinked name just below your book title they are transported to your Author page on Amazon. If you have not taken the time to fill this out, don’t wait another minute. (I’m going to hit the high points here. For a more in-depth look and step by step instructions, please see The Self Publishing Toolkit.)

Through Author Central you can:

  • display your latest blog posts (with hyperlinks right to your site!)
  • connect your Twitter Feed (again this is a direct connection to readers!)
  • include your entire biography (readers want to get to know you, so don’t skip this step.)
  • add videos or book trailers, if you have them.

Amazon will also list all of the books that you have written here, so this is a great way for a reader to get to know you at a glance.

Give Your Book a Ranking Boost with KDP Select

If you are a member of KDP Select, run a two or three day promotion now. You’ll give your book a lot of exposure across Amazon and probably get a little hitch in your rankings as well. Schedule your promo at least a week in advance, more if possible.

Use the KDP Select Free Promo Resource page on this site to notify every possible site of your promotion. Take an hour or two and fill out all the submission forms. Last time I did it at McDonalds while my kids were in the Play Place. It did not take that long to go down the entire list. Even if I only get picked up by half the blogs, my exposure will have increased dramatically.

Use HootSuite to schedule all of your tweets ahead of time. This took me a max of 30 minutes to do using the list of Twitter Accounts on the KDP Select Free Promo Resource page. You can use Auto Schedule to spread your tweets over the length of your promotion which is essentially ‘set it and forget it.’ Once you have submitted all your information for your Free Promo, you can move on to other things and let the promo go on auto-pilot.

Get on the Promotional Train

If you haven’t been blogging or Tweeting, now’s the time to get in gear. When curious readers come looking for your website or Twitter account, make sure you have something waiting for them. Create a comfortable atmosphere where readers will feel good about buying your book. This does not have to take a ton of time out of your day. Once blog post a week and a few tweets that you can set up in less than ten minutes a day will put you in a great position.

Write Another Book

No, I’m not kidding. Now is the time to be writing. The kids (if you have them) are back in school (toddler parents will have to be creative, see McDonalds above) and NaNoWriMo starts November 1. Commit now and you can have a new book out by January, just in time to capitalize on all those brand new Kindles. If you need a little inspiration (or kick in the pants…) sign up for InkyBites’ NaNoWriMo Road Map Workshop and spend October getting ready to write in November.

Book sales may have slowed down this summer but all of that is about to change! Don’t miss out on this lucrative time for authors. Set aside a few hours a week to work on your promotional efforts and it will all pay off in your royalty checks!