What You Can Do When Your Books Aren’t Selling

We’ve all had those moments when the numbers on the KDP  dashboard stubbornly refuse to move no matter how many times we hit refresh. Instead of waiting for sales to come to you, here are a some fundamental things you can do to to bring buyers to your book.Watch movie online The Transporter Refueled (2015)

At first glance, these may seem basic but most authors overlook the obvious when their books aren’t moving. Ready to roll up your sleeves? Let’s get to work!

Change Your Book Cover

Your book cover is the first thing a customer sees on Amazon. If your book isn’t selling, chances are the cover has something to do with it.

The most important feature of your book cover is that it be legible at a small size.  Your cover may be breath-taking full size but a blurry mess when reduced. Contrast is key when it comes to small covers, so view your cover at a small size as well as in greyscale because that is how readers see it on their Kindles. And yes, there are a lot of eInk Kindles in use!

Your cover must reflect your genre. Take a look at the covers for Amanda Hocking’s Watersong Novels. You know they are YA when you look at them. Now is not the time to be cutting edge or try to separate yourself from the pack.

Take a look at the covers on the best seller list in your genre. Then spend some time browsing through the images at Dreamstime to get ideas of what colors and images reflect your book. (Whether you are designing your own cover or not, create a lightbox and save the images you like for later use or to share with your designer.) You can find a list of very affordable designers at the Kindle Boards Yellow Pages.

For more information on book covers, please see Secrets to Super eBook Covers that Sell. You can also find detailed information on creating covers in The Self Publishing Toolkit.

Re-Write Your Book Blurb

Your book description is what motivates your potential buyer to sample or buy your book. If your book isn’t selling, your book description is a great, easy thing to tweak. So many authors waste this precious space by slapping a random sentence or two up and calling it a day. This is not good enough. Use this space to sell your book.

The most important thing to know about your book description is that it isn’t a summary of your book. It’s a tease meant to raise more questions than it answers. Do a little recon and look at the blurbs of books that are selling well. Make sure you style your text with bold and italics so that it is easy to read. You are essentially writing ad copy, so spend some time on it and tweak it until you’ve got it just right.

The easiest way to edit your book description is through Author Central. You can add bold and italics with a rich text editor. If you know a little html, you can also add headings and such. Your edits will also show up on your page within an hour or two versus having to wait a day or more through the KDP Dashboard. Once you edit your book description in Author Central, you can no longer edit it through the KDP dashboard.

Please don’t load up the front of your blurb with quotes from reviews. Put your reviews in the Editorial Reviews section of your Product Page. This is also accessible through Author Central.

Check Out Your Book Sample

Your book sample should be primed to sell. That means that it should not only be irresistible, but your writing should be front and center. Download your book sample and look at it from the reader’s perspective.

If you’ve got a lot of front matter taking up space in your sample, get rid of it. Put your dedications and appreciations at the end of your book or on your website. If you must put reviews, limit yourself to three at the most and they should be snippets, not the full text.

Your sample should be error free, well formatted and compelling. Pull the reader in so that they have to click the buy button to find out what happens next.

Amazon.com is the Best Place to Sell Your Book

As long as you are offering a well written book, there are buyers out there for your book. Amazon is a sales machine; they have three hundred million credit cards on file and millions of people that access the site with the intention of purchasing books.

We’ve just covered three of the most important things that you can do to help your book sell–so remember when your book isn’t selling, you don’t have to sit back and take it. The beauty of digital publishing is that nothing is ever set in stone. Your book sales are under your control, so get to work!